Choosing Story Themes
First we collected the images that established our lexicon. This is a seeing exercise. What do we see? What do others see? What happens when we look together?
Next we sorted them into stories. Another way to look at this exercise is the old practice of mood boards. This is a saying exercise. What are we saying? What do we want to say? These are emergent patterns that don't resemble the categories established with the shooting script. Instead they are articulations of what we prefer, what speaks to us, what we want to curate and assemble into a set of insights that will inform our criteria and features of our interventions.
Some assets fit into more than one story, and some assets don't fit into any. Each asset is still relevant and meaningful, and can be returned to throughout the iteration process to develop into new stories.
Assembling a Story
A story is assembled out of a series of creative choices that result in a complete picture. We make them intentionally to communicate one complete idea that can be interpreted by different people in different ways. In making these creative decision we negotiate and discover points of convergent and divergent understanding between us, the ones creating the story. Creating a story is both a process of discovery and the creation of a statement that we will rely on as we build our ideas into proposals then interventions.
What ingredients do we need to tell this story?
- still images
- create or curate?
- capture or compose?
- written words
- spoken words
- moving images
How do we assemble the ingredients?
- in an order that begins one way and ends another - a change
- in a collection of moments
- in one moment
How do we refer to ourselves?
How do we refer to others?
What happens in this story?
- describe whats happening internally
- describe what's happening externally
- make a proposal
- make a claim